Make the Future, London with Shell LiveWIRE UK


Shell make the Future Festival Panel

Shell’s Make the Future initiative is aimed at inspiring the development of clean energy solutions by supporting some of the world’s smartest entrepreneurs and turning their bright energy ideas into action.

This month, Shell celebrated its global initiative, #makethefuture, designed to inspire change through entrepreneurialism to help tackle the challenge of producing more and cleaner energy.

Shell’s support of entrepreneurialism was unveiled at Make the Future London, a festival of ideas and innovation at Queen Elizabeth Olympic Park as part of the company’s response to the global societal challenge to reduce emissions and increase access to affordable energy.

The four-day festival showcased the ingenuity of entrepreneurs, supported through Shell LiveWIRE and Shell Springboard. With a 34 year heritage, Shell LiveWIRE has supported 6,200 entrepreneurs and invested globally US $4.3 million to accelerate the development of their enterprising ideas.

Fifty of the world’s smartest entrepreneurs who are currently helping communities across the world with solutions to gain access to affordable and cleaner energy took centre stage at Make the Future London. Through virtual reality and hands-on science experiments, visitors were able to experience a glimpse of the technologies first hand, including wind turbines harnessing the air of passing cars; light powered by gravity and meals cooked using recycled coffee waste.

Royal Dutch Shell CEO Ben van Beurden said: “One of the biggest challenges facing the world today is how to produce more energy for economic growth, while significantly reducing carbon dioxide emissions. Collaboration and entrepreneurialism are paramount to finding solutions to meet these challenges, which are the cornerstones of our #makethefuture campaign.”

Malena Cutuli, Global Head of Integrated Brand Communications at Shell, said: “Shell recognises that some of the best ideas come from outside our business, which is why we are helping some of the brightest innovators in the world to accelerate the development of their bright energy ideas.”

Some of the entrepreneurs featured at London’s iconic Queen Elizabeth Olympic Park included:

  • bio-bean (Shell LiveWIRE UK Alumni) – deploys an industrialised process to recycle waste coffee grounds into advanced biofuels
  • Pavegen (Shell LiveWIRE UK Alumni) – developed paving slabs to convert energy from people’s footsteps into electrical power
  • Capture Mobility (Shell Tameer Alumni) – created hybrid wind turbines for harvesting solar and wind energy from roads
  • Adaptavate (Shell LiveWIRE UK Alumni) – produces a biodegradable alternative to plasterboard to enhance sustainable housing
  • Gravity Light (Shell Springboard Alumni) – produces a lighting system that uses the force of gravity from a weight


erin Kinnee at Make the Future Workshop


Shell Initiative Alumni, Henrique Drumond from Insolar, recipient of last year’s Shell #makethefuture Accelerator, said: “Access to energy is something most of us take for granted, yet in many parts of my hometown in Rio, the reality is very different. Through the collaboration with Shell I have been able to make my vision come true. I’m so excited that together we will light up the Santa Marta community, a favela in Rio de Janeiro, through the power of solar energy and most importantly, provide a lasting benefit to the local community.”

The announcement of the global #makethefuture initiative also represents the culmination of several high-profile projects over the past two years to raise awareness of the energy challenge. In 2014 and 2015, in partnership with Shell LiveWIRE winner and entrepreneur Laurence Kemball-Cook from Pavegen, Shell installed the world’s first player and solar powered football pitches in Rio de Janeiro and Lagos, Nigeria – the first with the help of global football icon Pelé and the second with global recording artist Akon.

To find out more about how Shell supports bright energy ideas visit

Do you have a smart business idea that will provide a solution to the world’s future transport, food, energy, or natural resource challenges, or make our urban environments cleaner and more sustainable places to work and live in? If so you can apply online now for funding through the Shell LiveWIRE Smarter Future Programme.


Pictured: (Top) Shell #makethefuture Accelerator Panel; Erin Kinnee, Energy and Sustainability Lead at PNE Group, takes part in an entrepreneurship workshop with young entrepreneurs.