Shell LiveWIRE International: Top Ten Innovators

Shell LiveWIRE International: Top Ten Innovators

From 2015 to 2019, PNE Group designed, delivered and monitored the Shell LiveWIRE Top Ten Innovators Awards, a global competition which highlights and rewards entrepreneurs that demonstrate excellence in innovation.


“It’s been incredibly inspiring to see passionate entrepreneurs from around the world share innovative business ideas designed to tackle some of the world’s most pressing issues,” said Joerg Wienke, VP Global Retail Marketing. “Achieving a truly sustainable retail business will only be possible by doing things differently. We want to partner with creative thinkers like those in this year’s Top Ten Innovators so that we can leverage their innovative mindset to improve the sustainability of our business whilst supporting them to turn their enterprising ideas into viable and long-term businesses.”

Joerg Wienke, VP Global Retail Marketing at Shell


About Top Ten Innovators

Since 2015, Shell LiveWIRE International has delivered its own annual global innovation competition rewarding exceptional examples of innovation, open to alumni of the programme from anywhere in the world. The Awards create an annual cohort of inspiring young entrepreneurs, and winners are announced during Global Entrepreneurship Week (GEW), contributing to a worldwide celebration of entrepreneurship and innovation.

Read about the impact of the programme on the Top Ten Innovators website > 


The result

Between 2015 and 2019, the Awards have:

  • Distributed US $270K to 30 entrepreneurs, who have become role models for innovation in their communities
  • Attracted 38,000 voters from over 130 countries in public votes to determine the shortlist
  • Received global press coverage
  • Been judged by 15 international business leaders


The 2015 Global Winner, Esther Wang, Founder of Joytingle, received recognition for her achievement in the parliamentary budget speech and was named on Forbes 30 under 30 Asia List.

The 2017 Global Winner, Founder of Aceleron, Carlton Cummins, has now partnered with Shell Foundation to provide affordable energy storage solutions in East Africa. 


What we did

Our support for the Top Ten Innovators Awards included:

  • The design and delivery of an innovative website application portal which provided information, promotion and facilitated online applications, a global public vote and a complex judging process through the back-end of the site
  • Creating an internal shortlisting process, with our highly-experienced assessors reviewing all applications against criteria
  • Delivered a marketing campaign, including producing website and social media content, press releases and creating branded materials specific to the awards
  • Provided monitoring of successful applicants, collecting data and feedback on the impact of the award for winners
  • Overseeing the payment process, including managing award and expense payments, performing rigorous due diligence checks on all applications to identify financial and reputational risks for businesses in multiple countries



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